Media

Media We should acknowledge from the very beginning that media is a business and, like any other business or economic sector, it has a demand and an offer that determines its profitability. In our case, we are concerned with demand, with the public that purchases our offer. The media business is always concerned with what the customer (the public) wants. This relates to an obvious marketing principle that encourages the companies to offer what the customer wants. The profitability is, in the...